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Lieferketten China



Together we are shaping your successful future in Asia

Welcome to your future
About Rubius


Rubius supports the internationalization of supply chains and sales structures of European middle-sized companies. Thanks to the two locations in Munich and Beijing, we guarantee close local support and can therefore create added value for our partners in Europe and Asia in an agile and transparent manner.

Added Value
Beratung Asien und China

"Personal relationships on a professional level are extremely important in China. Unfortunately, we only found out about this after we were faced with quality problems."

- Head of purchasing middle-sized trading company - 


Our Boutique Consulting in China creates internationality without building up internal resources for our

middle-sized company 



Bringing information to the right people at the right time is our focus. Due to the geographical challenge, our main intention is to create transparency and information structure in the process.


The combination of our professional knowledge and targeted reinforcement from our network makes us attractive to cover a variety of topics.


Our consulting process enables our partners to have a stable and agile system for setting up purchasing and sales activities in Asia.



Together we optimize your business processes to gain a foothold in the Asian market, giving you an enormous and sustainable competitive edge

Benjamin Haller & Chris Wang Rubius Associates Beratung Asien
Team | Expertise



Key facts about the strategic partners


selected suppliers and producers in our portfolio


years of business partnership and friendship


years accumulated

experience in managerial positions   


million euros previous budget responsibility


million euros managed purchasing volume


million euros managed sales volume


Get to know our team - many years of experience combined with international know-how


Managing Director | Founder

Customer Service Europe

>> Process thinker with a strategic orientation to identify sustainable potential and necessary quick wins

>> Team oriented leadership style

>> Driven to implement continuous 


>> Human

>> Operational Driver 

Benjamin Haller Rubius Associates


Strategic Partner | Sales and Auditing Asia 

>> Asian with European glasses

>> Profitable salesman

>> Calm partner in negotiations

and audits

>> Broad industry experience in Europe and Asia

>> Fast and professional 

implementation beyond

signature stage 

Chris Wang Rubius Associates
Elisa Chen Rubius Associates


Supply Chain Management and Auditing in Asia | Research

>> Fundamental knowledge in the areas of processing engineering, injection moulding and

chemical products

>> Profound experience as

Managing Director in the constellation 'Germany

goes to China' 

>> Specialized in creating the optimal value chain for purchasing and sales in China

Josipa Haller Rubius Associates


Research | Marketing

>> Many years of experience in  market research and product development in China

>> On the constant search for

the perfect product solution

>> Creative attention for detail paired with constant

design thinking



Get in touch


Rubius Associates GmbH

Leibstrasse 36

85540 Haar



Tel +49 89 6931 399 48 


Jie Shi Teng (Beijing) Co. Ltd.

Chaoyang District

ShuiAnZhongjie No. 19

100012 Beijing ( China)


Tel +86 186 102 908 73

Contact | Locations
Impressum | Dataprotection


More information about us and this page



According to § 5 TMG


Rubius Associates GmbH
Leibstrasse 36
85540 Haar


Represented by:
Benjamin Haller


Tel .: +49 89 6931 399 48


Register entry:
Entry in the commercial register B
Register court Munich
Register number: HRB 263595


Sales tax identification number according to §27 a
Sales tax law: DE 341573349


Responsible for the content according to § 55 Abs. 2 RStV:
Benjamin Haller
Leibstrasse 36
85540 Haar



General notice and mandatory information

Designation of the responsible body

The responsible body for data processing on this website is:

Rubius Associates GmbH
Benjamin Haller
Leibstrasse 36
85540 Haar


The responsible body decides alone or jointly with others on the purposes and means of processing personal data (e.g. names, contact details, etc.).


We hereby expressly object to the use of the contact data published in the context of the imprint obligation by third parties to send advertising and information materials that have not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.



Revocation of your consent to data processing

Some data processing operations are only possible with your express consent. You can revoke your already given consent at any time. An informal e-mail notification is sufficient for the revocation. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

As a data subject, you have the right to lodge a complaint with the competent supervisory authority in the event of a breach of data protection law. The competent supervisory authority with regard to data protection issues is the state data protection officer of the federal state in which our company is based. The following link provides a list of data protection officers and their contact details: .



Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to third parties. It is made available in a machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.

Right to information, correction, blocking, deletion


You have the right to free information about your stored personal data, the origin of the data, their recipients and the purpose of the data processing and, if necessary, the right to correct, block or delete this data at any time within the framework of the applicable legal provisions. You can contact us at any time using the contact options listed in the legal notice if you have any further questions on the subject of personal data.



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The setting of cookies, which are necessary to carry out electronic communication processes or to provide certain functions you wish to use (e.g. shopping cart), is based on Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in storing cookies for the technically error-free and smooth provision of our services. If other cookies are set (e.g. for analysis functions), these will be treated separately in this data protection declaration.



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Google Analytics uses "cookies." These are small text files that your web browser saves on your device and that enable website usage to be analyzed. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. The server location is usually the USA.


Google Analytics cookies are set on the basis of Art. 6 Para. 1 lit.f GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.



IP anonymization

We use Google Analytics in conjunction with the IP anonymization function. It ensures that Google shortens your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. There may be exceptional cases in which Google transmits the full IP address to a server in the USA and abbreviates it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by Google Analytics is not merged with other Google data.



Browser plugin

The setting of cookies by your web browser can be prevented. However, this could limit some functions of our website. You can also prevent the collection of data relating to your website usage including your IP address and subsequent processing by Google. You can do this by downloading and installing the browser plug-in available via the following link: .



Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to our website: Deactivate Google Analytics.

You can find details on how user data is handled by Google Analytics in Google's data protection declaration: .



Order processing

In order to fully comply with the statutory data protection requirements, we have concluded an order processing contract with Google.



Demographic characteristics in Google Analytics

Our website uses the “demographic characteristics” function of Google Analytics. It can be used to create reports that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. It is not possible to assign the data to a specific person. You can deactivate this function at any time. You can do this via the ad settings in your Google account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section “Objection to data collection”.

Source: data protection configurator from



© 2021 Rubius Associates GmbH

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